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Supernormal Marketing:
The Original TM Ads, 7 of 8


A new level of claim: "develop enlightenment." Here the public is misled even more by the language "verified by physical feats indicating growing ability to levitate, become invisible, etc., by mere intention." The only physical feats were jumping up and down, screaming, and convulsing -- but you'd never pick that up from the carefully worded text. Also at this time, teachers had to complete an expensive six-month course in Europe to learn the TM-Sidhis. Non- teachers were required to take 6 to 8 weeks or more of Citizens' Courses at an additional cost of thousands of dollars before even beginning the Sidhis. Neither fact is mentioned in the bland assertion that these courses were open to anyone in the "Transcendental Meditation Program." GIF Image<

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