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Supernormal Marketing:
The Original TM Ads, 4 of 8


The introduction of the infamous "Sidha Man," complete with scientific halo, later reportedly recalled by the TM movement because of feared trademark infringement with DC Comics. (Rather interesting problem -- and competitor -- for a spiritual movement!) Also notice that "levitation" is further defined as a refutation of the "law of gravity whereby the body lifts up, moves forward and gently comes down." No mention anywhere of the amazing thigh muscles we all developed from jumping up and down on the foam. GIF Image


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